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Relations management of stakeholder sport schools
Poster Presentation
Paper ID : 1253-11THCONF
Authors
1دانشجوی دکتری مدیریت ورزشی دانشگاه گیلان
2University of Guilan
3professor of sport management of university of Guilan
Abstract
Introduction: Stakeholders in school sport are individuals and groups whose role is to promote the success of sport programs, activities and events in schools. The management of stakeholder relationships can impact various levels of the school sport from resource acquisition, to the participation of students and the opportunities athletic directors can provide. Resources are strained within school districts and stakeholder relationships could be a key to preserving interscholastic athletics, which in turn means athletic directors are motivated to manage stakeholder relationships.
Methodology: methodology was a systematic, development qualitative research. Research population included human division (experts) as well as information sources (scientific sources plus documents) in the field of sports schools. There were two instruments containing the library study and interviews with students sport experts, were used in accordance with the study by Freeman and et al (2007) in sports schools. Research validity was confirmed through the qualitative validation based on the experts' opinions.
Results: The results of the study showed that the students, Deputy of Physical Education and Health Ministry of Education, Teachers and sports coaches and Parents and Families Primary stakeholders and Management and school staff, School Board, Society and Media and Government agencies are secondary stakeholders of sports schools.
Discussion: Primary stakeholders are those that without their participation in the school sport it would cease to exist. The coordination and effective communication of these stakeholders together with the secondary stakeholders is the most important factor for good school sports functioning. Secondary stakeholders have a purposeful relationship with school sports management, the purpose of these targeted relationships is to serve school sports and ultimately students, and to improve the quality of school sports programs and the development of sports schools in the best possible way. Also, the management of school sports requires the cooperation and communication with these stakeholders in order to advance sport affairs and the school's sporting Programs and events. Therefore, school sports managers need to coordinate several groups of beneficiaries and all aspects of their relationship with each other, while doing so within the school structure. Sports managers are responsible for understanding the various characteristics of relationships that have stakeholders with the school and deciding which stakeholders are involved in school sports affairs.
Methodology: methodology was a systematic, development qualitative research. Research population included human division (experts) as well as information sources (scientific sources plus documents) in the field of sports schools. There were two instruments containing the library study and interviews with students sport experts, were used in accordance with the study by Freeman and et al (2007) in sports schools. Research validity was confirmed through the qualitative validation based on the experts' opinions.
Results: The results of the study showed that the students, Deputy of Physical Education and Health Ministry of Education, Teachers and sports coaches and Parents and Families Primary stakeholders and Management and school staff, School Board, Society and Media and Government agencies are secondary stakeholders of sports schools.
Discussion: Primary stakeholders are those that without their participation in the school sport it would cease to exist. The coordination and effective communication of these stakeholders together with the secondary stakeholders is the most important factor for good school sports functioning. Secondary stakeholders have a purposeful relationship with school sports management, the purpose of these targeted relationships is to serve school sports and ultimately students, and to improve the quality of school sports programs and the development of sports schools in the best possible way. Also, the management of school sports requires the cooperation and communication with these stakeholders in order to advance sport affairs and the school's sporting Programs and events. Therefore, school sports managers need to coordinate several groups of beneficiaries and all aspects of their relationship with each other, while doing so within the school structure. Sports managers are responsible for understanding the various characteristics of relationships that have stakeholders with the school and deciding which stakeholders are involved in school sports affairs.
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