Constraints of women sports presentation in media
Poster Presentation XML
Paper ID : 1319-11THCONF
1Allameh Tabatabae'i University
2PhD in Sport Management, Faculty Member of Allameh Tabatabaeii University
3PhD in Sport Psychology, Faculty member of Allameh Tabataba'i University
4Allameh Tabataba'i University
Introduction: Since women are a large portion of different countries population, their health is an important factor for having a healthy, generation in future. Therefore, paying attention to women's sport can be effective in preserving and improving the health of the woman and consequently the health of the community. Sports media display an important role in the development of sports, so it’s important to identify the constraints to women's sports media presentation in Iran.
Methodology: This study was a mixed method research using qualitative methods. The population of this research included 10 experts in sports media, sport psychology, sport sociology and sport management fields.
Results: Results showed that women's sports media presentation can be categorized into 5 parts: cultural boundary, gender bias, social media limitation, media focus on football and imbalance between women sports growth and its media presentation.
Discussion: The results and constrains of this research were similar to Naderi, Shahbazi & Akbari (1393); Motameni, Moradi & Hemati (1393); Ahmadi, Mokhtari & Zarei (1393-1394); Henderson & et al (2002); Kim & Sagalas (2010); Eoin J. Trolan (2013) research. According to the results of the study, there are many constraints and problems for women's sport media coverage in Iran. Since women's sports play an important role in the health of the family and the community, media coverage of women sports can lead to the well- being of the community, removing these constraints and using strategies to solve problems, such as media multiplication, development of sports culture, will further strengthen the women's sports media coverage and finally can lead to the development of women's sports.