The Effect IT Approach on Promotion of the Strategic Brand of Reef Sport Club
Poster Presentation XML
Paper ID : 1325-11THCONF
1Department Of Sport Management, Faculty Of Physical Education And Sport Sciences, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Ira
2Associate Professor Of Sports Management Department Of Isfahan Islamic Azad University (Khorasgan) Branch
Introduction: Given the importance and place that today's it has found at different levels of societies, when looking at organizational issues from the use of it in organizations, it should be acknowledged that in sports organizations, organizations can have successful management that changes and developments arising from adopt this important phenomenon and adapt its organization. The objective of this study was to examine the impact of it approach on promotion of strategic status of brand of reef club.
Methodology: The statistical population includes 570 athletes, coaches, supporters and managers of the reef club. The sample size was determined using the cochran formula of 110 people. The measurement tools of a study included a researcher-made information technology questionnaire, and Ghavami’s brand strategic status questionnaire (2016). The cronbach's alpha coefficient was obtained 0.80 for technology information questionnaire, and 0.84 for brand strategic status questionnaire. In order to analyze the data, descriptive statistics, frequency, percentage, mean and standard deviation were used. In inferential statistics part, kolmogorov smirnov test, single-variable t, independent t, and anova analysis were used in spss 19 and liserel software.
Results: Based on the mean findings, the mean of elements of promotion of the strategic status of brand has a significant difference with a moderate level. Based on the obtained mean, this difference is positive. It means that elements of the promotion of the strategic status of brands are more than the average level. Additionally, based on the mean findings, information technology elements have significant difference with a moderate level.
Discussion: It is concluded that information technology does not have a significant effect on the strategic position of the reef club brand. Farzad (2006) has stated that educational technology has a positive and significant effect on efficiency and efficiency in all occupational and organizational fields. The impact of technology has been increasing since many years ago, where it has affected almost all aspects of life. Employees are expected to bring new strategies to complement traditional activities and even replace them. It has revolutionized big. Organizations in which employees deal with computers and the internet will definitely be more effective than traditional organizations.