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The relationship between leadership styles of manager with marketing communications companies sponsors of sport clubs
Poster Presentation
Paper ID : 1369-11THCONF
Authors
1Master of Physical Education and Physical Education Faculty of Agriculture in charge of Maragha
2PhD student of sport management
3PhD student of marketing management and sports media
Lecturer of Payam Noor University BONAB
4Physical education teachers of Maragheh
Abstract
Introduction: The rapid technological, economic, political, and social changes have led managers to face up to newer issues regarding the way employees behave in organizations and outside the organization. In this context, the leadership style can directly and indirectly affect the performance of the staff and the productivity of the organization.The purpose of this study is the relationship between leadership styles of manager with marketing communications companies sponsors of sport clubs city of Tabriz.
Methodology: The research method is descriptive – correlation. The statistical society of this research contains all companys city of Tabriz and the research sample is available 68 Senior director for samples from different areas of the city of Tabriz were selected. It is used from questionnaire Ebtekari (1393) and leadership style assessment questionnaire Marshal Sakshine (1969). To analysis of data, it is used of tests pearson correlation coefficient, Fridman, and sample regression.
Results: The results of this research show that: there is significant correlation between leadership styles of manager with marketing communications companies sponsors of sport clubs city of tabriz. there is significant differences between prioritize leadership styles of manager and components marketing communications companies sponsors of sport clubs city of tabriz. Also the results of regression analysis showed that forecasts leadership styles of manager 32 percent of the all marketing communications companies sponsors of sport clubs.
Discussion: The results of this study were consistent with the findings Finder and Radfar (1393) and Muriati (2001), but not consistent with the results of findings Duncan's (2002). Probably one of the reasons for this non-alignment can be the variability of the research variables. In his research, Duncan explored the relationship between promotional activities and advertising in the marketing communications process and its impact on the creation and development of the firm's brand name, while in the present study, was examined the impact of leadership styles on the marketing communications of sponsoring companies from sports clubs. general conclusion that of leadership styles of manager can be used a powerful tool for marketing the companies sponsors of sport clubs. general conclusion that of leadership styles of manager can be used a powerful tool for marketing the companies sponsors of sport clubs.
Methodology: The research method is descriptive – correlation. The statistical society of this research contains all companys city of Tabriz and the research sample is available 68 Senior director for samples from different areas of the city of Tabriz were selected. It is used from questionnaire Ebtekari (1393) and leadership style assessment questionnaire Marshal Sakshine (1969). To analysis of data, it is used of tests pearson correlation coefficient, Fridman, and sample regression.
Results: The results of this research show that: there is significant correlation between leadership styles of manager with marketing communications companies sponsors of sport clubs city of tabriz. there is significant differences between prioritize leadership styles of manager and components marketing communications companies sponsors of sport clubs city of tabriz. Also the results of regression analysis showed that forecasts leadership styles of manager 32 percent of the all marketing communications companies sponsors of sport clubs.
Discussion: The results of this study were consistent with the findings Finder and Radfar (1393) and Muriati (2001), but not consistent with the results of findings Duncan's (2002). Probably one of the reasons for this non-alignment can be the variability of the research variables. In his research, Duncan explored the relationship between promotional activities and advertising in the marketing communications process and its impact on the creation and development of the firm's brand name, while in the present study, was examined the impact of leadership styles on the marketing communications of sponsoring companies from sports clubs. general conclusion that of leadership styles of manager can be used a powerful tool for marketing the companies sponsors of sport clubs. general conclusion that of leadership styles of manager can be used a powerful tool for marketing the companies sponsors of sport clubs.
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