The relationship professional ethics salesmen Sports equipment with trust, commitment and loyalty customers store from point of view of physical education students and graduates across the country
Poster Presentation XML
Paper ID : 1370-11THCONF
1Master of Physical Education and Physical Education Faculty of Agriculture in charge of Maragha
2PhD student of marketing management and sports media Lecturer of Payam Noor University BONAB
3PhD student of sport management Gazvin University, Iran
Introduction: In a competitive and challenging environment today, organizations emphasize on building sustainable and profitable relationships with customers. observing ethical principles, in addition to expressing people's attention to social and human issues, is an important factor in establishing long-term relationships between the client and the organization. Today, due to the economic conditions, there is a lot of pressure on the seller, and it may be very difficult to move along the lines of ethics. On the other hand, selling without regard to ethical issues is a short-term approach. therefore the aim of this study was to relationship professional ethics salesmen sports equipment with trust, commitment and loyalty customers store from Point of view of physical education students and graduates across the country.
Methodology: this research is descriptive and correlational data gathering took the form of a square. the study population, all students and graduates in physical education across the country that were chosen sample of 384 subjects by using Cochran formula. To collect data were used from Gholipour questionnaires (1391). for this purpose, after filling in the questionnaires, the questionnaires were completed by physical education students in physical education college of the universities of Tehran, Tabriz, Urmia, Kermanshah and two physical education conferences. Also, a number of questionnaires were sent to students and physical education graduates through cyberspace (e-mail, Internet and social networks), which were returned to the researcher after completing the questionnaires. For data analysis, were used form Pearson correlation coefficient, two-variable regression and t-test.
Results: The results showed that there is a significant positive relationship the variables of trust, commitment and loyalty of customers with professional ethics sellers. The results of regression analysis showed that expects changes in trust, commitment and loyalty to professional ethics vendors. as well as showed significant differences between the views of men and women students in the components of professional ethics, trust, commitment and loyalty.
Discussion: The overall conclusion is that all sports should abide by professional ethics so that trust, commitment and loyalty of customers to enhance their data to retain customers and sell more, earn more profit. The results of this study are based on the results of research by Roman and Ruiz (2005), Chen and Mau (2009), Hansen and Riggle (2012), Lagace and etal (2013), Vasudevan and et al (2012), Seyyedameri and et al (2012) and Hadavi and et al (2013).