The effects of charity goals of football clubs on fans team and organizational identification
Poster Presentation XML
Paper ID : 1408-11THCONF
Assistant Professor, University of Kurdistan, Faculty of Social and Humanity Sciences, Physical Education Department
Introduction: One of the current programs of sport clubs is to do charity works in a way it brings them a cultural fame. So the purpose of this article was to investigate the effects of the goals of charity works on team and corporate identity and to investigate the intentions of consumers with purchasing sport product of clubs.
Methodology: The aim of this research was applicable and the method was correlation. The statistical population of the study was the students of University of Kurdistan and the Medical Science. 450 people were chosen as samples and 250 people who gave positive reply to the question “whether they support their favorite team” were chosen for statistical analysis. And to evaluate the reliability and credibility of the test, Cronbach alpha and factor analysis were used.
Results: The results of hypothesis tests showed that there is a meaningful correlation between charity goals factors with team identification (0.20), organizational identification (0.25) and purchase intentions (0.11). The results also showed that there is a significant relationship between organizational identification (0.22) and team identification (0.65) with purchase intention. The RMSEA value is equal to (0.68), which demonstrates the suitability of fitting the model.
Discussion: According to the results we are able to say that the clubs which help to solve the problems of society they spread a kind of team and organizational identification among fans that leads to group work and purchase of clubs product and create a humane feeling in society and cause effectiveness in the future of the clubs.