Investigating the relationship between investors' attitudes and the economic-political role of investment in the sports market
Poster Presentation XML
Paper ID : 1756-11THCONF
1morabi.uni ferdowsi
2هیات علمی و استادیار مدیریت ورزشی دانشگاه آزاد اسلامی واحد مشهد
3هیات علمی و استادیار مدیریت ورزشی دانشگاه فردوسی مشهد
Introduction: The purpose of this research is to "investigate the relationship between the attitudes of investors and the economic-political role of investment in the sports market". The important role of investors in developing a single country's economy in the private sector is no secret to anyone. In the world of sports, there is also a shift in approach and a leap of economic and market-based thinking that advises on investment demands and guarantees from companies for Investing in sports (event, league, team and player) is one of the most important tasks of the marketing sector in sports organizations and clubs.
Methodology: The research method is descriptive and correlational, conducted by field and library method. The research community includes managers and directors (factories of companies, private institutions and banks) active in the city of Mashhad (4794 companies and institutions) whose owners or their managers (110 units) are selected and targeted by standard sampling (10 billion rubles and Over 70 people were sampled. The data collection tool was a researcher-made questionnaire, the first part of which was 8 questions about individual characteristics, and the second part raised 42 questions in seven areas of investment (82%). To analyze the data, descriptive and inferential statistics (Pearson correlation coefficient, Spearman, Kolmogrov-Smirnov and two and multiple regressions) were used.
Results: Results showed that there is a positive and significant relationship between these two variables (p<0.01).
Discussion: All dimensions, with the exception of the dimension of the assignment of places and facilities and the sale of sports clubs, have strong links and solidarity.