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Factorial validity and reliability of Persian version of serious leisure inventory and measure (SLIM)
Poster Presentation
Paper ID : 1805-11THCONF
Authors
1Secretary/Education District 18 Tehran
2Azad university qods branch
3Professor of Sport Management, Faculty of Physical Education and Sports Science, Islamic Azad University Central Tehran Branch.
4student/Azad university qods bransh
Abstract
Introduction: Serious leisure inventory and measure scale is one of the valid tools for awareness about the involvement of participants outcomes in the leisure activities is intended for the management of leisure time. The aim of the present study was to examine the validity and reliability of the Persian version of the serious leisure inventory and measure among premier league spectators.
Methodology: The original version of the scale has 18 subscales and 54 constructs. The Statistical Society of the present study was all football league spectators in the age range of 18 to 65 years. From among these people, 670 male football spectator who watched premier league (age average 22.09 years) were selected as a statistical sample. for the inventory factorial validity estimation, confirmatory factor analysis was used. The reliability of the scale was calculated using Cronbach's alpha.
Results: The findings of the confirmatory factor analysis showed that the Persian version of the original structure of the scale, supported the original structure and scale validity is confirmed. also, the result of the calculations performed to estimate the reliability of the questionnaire factors showed that the alpha coefficient for the subscales of this questionnaire was higher than the cutoff point of 0.7. Therefore, the reliability of this questionnaire is acceptable.
Discussion: In conclusion, the Persian version of the serious leisure inventory and measure scale is recommended for awareness of the outcomes of sports spectators participation. in the other words, this tool can be used as a guide for sports marketers to design targeted marketing strategies in relation to sports spectators and to identify their needs and desires. By recognizing consumer needs and demands and defining targeted marketing strategies, spectators can be turned into loyal customers.
Methodology: The original version of the scale has 18 subscales and 54 constructs. The Statistical Society of the present study was all football league spectators in the age range of 18 to 65 years. From among these people, 670 male football spectator who watched premier league (age average 22.09 years) were selected as a statistical sample. for the inventory factorial validity estimation, confirmatory factor analysis was used. The reliability of the scale was calculated using Cronbach's alpha.
Results: The findings of the confirmatory factor analysis showed that the Persian version of the original structure of the scale, supported the original structure and scale validity is confirmed. also, the result of the calculations performed to estimate the reliability of the questionnaire factors showed that the alpha coefficient for the subscales of this questionnaire was higher than the cutoff point of 0.7. Therefore, the reliability of this questionnaire is acceptable.
Discussion: In conclusion, the Persian version of the serious leisure inventory and measure scale is recommended for awareness of the outcomes of sports spectators participation. in the other words, this tool can be used as a guide for sports marketers to design targeted marketing strategies in relation to sports spectators and to identify their needs and desires. By recognizing consumer needs and demands and defining targeted marketing strategies, spectators can be turned into loyal customers.
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