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Review of the psychometric properties of innovativeness questionnaires and purchaser styles buy sports products
Poster Presentation
Paper ID : 1908-11THCONF
Authors
1Master Art of sports marketing management, Faculty of Physical Education and Sport Sciences, Razi University, Kermanshah, Iran.
2دانشیار دانشگاه رازی
3استادیار دانشگاه رازی
Abstract
Introduction: The purpose of the study was to examine psychometric properties of modified versions of consumer innovativeness and purchaser style inventory in athletic products (PSISP-II). For this examining we excepted two scales: first scale was created by Venkatraman and Price (1990) and the second scale one was introduced by Lam and Bae (2013).
Methodology: The students of Razi University in Kermanshah were chosen as a statistical sample population of the research.The statistical sample of the research has been chosen according to random sampling; Finally, 301 questionnaires were filled completely and retuned back. Exploratory and confirmatory factor analysis has shown validity.
Results: The results of the study in the exploratory factor analysis stage has showed that the Consumer innovativeness questionnaire includes two factors: Cognitive innovativeness and Sensory innovativeness; While PSISP-II questionnaire includes nine factors: Quality, Brand, Fashion, Recreation, Price, Impulse, Confusion, Habit, and Endorsement which indicates the presence of all scale factors in the community. The final results in confirmatory factor analysis of fit indices showed that (RFI=0.93, CFI=0.96, NFI=0.94 and RMSEA=0.068) the indicated model provided reasonable fit to the data. The internal consistency of the questionnaires was shown by using Cronbach's Alpha coefficient value which was (0.84) for innovativeness and (0.80) for consumer styles. The values indicates the acceptable reliability of the scales.
Discussion: It was concluded that in the Persian version, two questionnaires were reliable scales in measuring innovativeness and consumer decision-making styles in purchasing athletic products. It is suggested that future researches will use this questionnaire in different samples and fields of exercise to ensure their validity and reliability.
Methodology: The students of Razi University in Kermanshah were chosen as a statistical sample population of the research.The statistical sample of the research has been chosen according to random sampling; Finally, 301 questionnaires were filled completely and retuned back. Exploratory and confirmatory factor analysis has shown validity.
Results: The results of the study in the exploratory factor analysis stage has showed that the Consumer innovativeness questionnaire includes two factors: Cognitive innovativeness and Sensory innovativeness; While PSISP-II questionnaire includes nine factors: Quality, Brand, Fashion, Recreation, Price, Impulse, Confusion, Habit, and Endorsement which indicates the presence of all scale factors in the community. The final results in confirmatory factor analysis of fit indices showed that (RFI=0.93, CFI=0.96, NFI=0.94 and RMSEA=0.068) the indicated model provided reasonable fit to the data. The internal consistency of the questionnaires was shown by using Cronbach's Alpha coefficient value which was (0.84) for innovativeness and (0.80) for consumer styles. The values indicates the acceptable reliability of the scales.
Discussion: It was concluded that in the Persian version, two questionnaires were reliable scales in measuring innovativeness and consumer decision-making styles in purchasing athletic products. It is suggested that future researches will use this questionnaire in different samples and fields of exercise to ensure their validity and reliability.
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