The Relationship of Entrepreneurial Orientation with Innovation Sport Companies in Tehran
Poster Presentation XML
Authors
1modiriat varzeshi daneshkade tarbiat badani guilan
2faculty member
Abstract
Introduction: The purpose of this research is to investigate the relationship between entrepreneurial tendency and business model innovation of sports production companies’ managers through knowledge management mediators and creating preferred consumption experience.
Methodology: The research method was descriptive-correlative. The statistical population included all managers of sports production companies in Tehran. 150 statistical samples were selected through convenience sampling. Data gathering tools included four business model innovation questionnaires made by Jonson et al. (2008), Zott & Amit (2007), customer knowledge management questionnaires of Sofiani et al. (2010), and Jibbing et al. (2012), Yoshida & Nagasawa questionnaire of creating preferred consumption experience (2016), Lampkin et al.’s questionnaire of entrepreneurial tendency (2009). For data analysis, structural equations modeling was utilized achieved with SMART PLS 2 software. The content validity of the questionnaires was confirmed by experts and their convergent and divergent validity were analyzed and approved by the software. Also, their combined reliability assessed and approved by PLS 2, was respectively (0.922, 0.891, 0.909, and 0.910).
Results: The results indicated that there is a significant relationship between entrepreneurial tendency and customer knowledge management (beta coefficient=0.950 ; t-value=121.485), between customer knowledge management and business model innovation (beta coefficient=0.981 , t-value=9.501), and finally between entrepreneurial tendency and preferred consumption experience (beta coefficient=0.364 ; t-value=6.273). But there has been no relationship between entrepreneurial tendency and business model innovation (beta coefficient=-0.243 , t-value=1.671), between customer knowledge management and preferred consumption experience (beta coefficient= -0.276 ; t-value= 1.205) and finally between creating preferred consumption experience and business model innovation (beta coefficient= 0.124 , t-value=0.876).
Discussion: In conclusion, the managers of sports production companies shall be able to bring innovation in business model by using different aspects of entrepreneurial tendency and other information regarding customers’ knowledge.
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