| Author = Mahboub Sheikhalizadeh | ||
| Number of Proceedings: 4 | ||
| 1 | Effects of Organizational Learning on the Brand Reputation of Sport Companies in the Northwest of Iran | |
| Yasob Safari; Mahboub Sheikhalizadeh* | ||
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| 2 | Effects of Brand Personality on the Sport Products Consumers' Behavior | |
| Soheila Norouzi; Mahboub Sheikhalizadeh* | ||
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| 3 | Effects of Electronic Word of Mouth (eWOM) Advertising on the Sports Customers' Purchase Intention | |
| Habibeh Ghatei; Mahboub Sheikhalizadeh* | ||
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| 4 | The Effect of Brand Identity on Brand Trust from the Viewpoint of Sports Customers | |
| Yalda Mafi; Mahboub Sheikhalizadeh* | ||
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