| Keywords = Purchase intention | ||
| Number of Proceedings: 4 | ||
| 1 | Effects of Electronic Word of Mouth (eWOM) Advertising on the Sports Customers' Purchase Intention | |
| Habibeh Ghatei; Mahboub Sheikhalizadeh* | ||
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| 2 | The Relationship between Services Quality and Purchase Intention of Isfahan Private Sports Clubs Customers | |
| Davood Nasr Esfahani*; Hamid Reza Taheri Dolat Abadi | ||
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| 3 | Factors affecting purchase intention toward counterfeit sport shoes (case study: university of Mazandaran) | |
| Mohammad Farjadmehr*; Farzam Farzan; Morteza Dousti | ||
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| 4 | The impact of word-of-mouth electronic advertising on purchase intention sporting goods through brand equity (case study: sports clothing) | |
| Hamidreza Khojastehfar*; Vahid Saatchian | ||
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