Keywords = Purchase intention
Number of Proceedings: 4

1 Effects of Electronic Word of Mouth (eWOM) Advertising on the Sports Customers' Purchase Intention
Habibeh Ghatei; Mahboub Sheikhalizadeh*
Show Article

2 The Relationship between Services Quality and Purchase Intention of Isfahan Private Sports Clubs Customers
Davood Nasr Esfahani*; Hamid Reza Taheri Dolat Abadi
Show Article

3 Factors affecting purchase intention toward counterfeit sport shoes (case study: university of Mazandaran)
Mohammad Farjadmehr*; Farzam Farzan; Morteza Dousti
Show Article

4 The impact of word-of-mouth electronic advertising on purchase intention sporting goods through brand equity (case study: sports clothing)
Hamidreza Khojastehfar*; Vahid Saatchian
Show Article