| Keywords = Branding | ||
| Number of Proceedings: 2 | ||
| 1 | Investigation of the Experience-based Interactive Strategy in Sport Products Branding | |
| Maryam Heydari*; Vahid Saatchian; Javad Gholamian | ||
| Show Article | ||
| 2 | Iran''s football league organization brand personality | |
| Parastoo Ghodsi*; Mahdi Rasouli; Alireza Elahi | ||
| Show Article | ||
