| Keywords = Brand Association | ||
| Number of Proceedings: 2 | ||
| 1 | Iran''s football league organization brand personality | |
| Parastoo Ghodsi*; Mahdi Rasouli; Alireza Elahi | ||
| Show Article | ||
| 2 | The impact of word-of-mouth electronic advertising on purchase intention sporting goods through brand equity (case study: sports clothing) | |
| Hamidreza Khojastehfar*; Vahid Saatchian | ||
| Show Article | ||
