| Keywords = Sponsorship | ||
| Number of Proceedings: 4 | ||
| 1 | Providing a model of the response of fans of league 1 football clubs to sponsor of rival teams | |
| Hasan Gholami Ghajari*; Masumeh Kalateh Seifari | ||
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| 2 | The Constraints of Banks Sponsorship from Sport | |
| Arefeh Ghanbari Firoozabadi*; Sara Keshkar; Gholam Ali Kargar | ||
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| 3 | An exploratory factor analysis of celebrity athletes’ characteristics for advertising and promoting | |
| Hossein Rajabi; Shohreh Sadeghi* | ||
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| 4 | Analysis of the factors influencing the use of celebrities in advertising (Case Study of the Country Football Schools) | |
| Mostafa Afshari*; Naser Aghababaee; Abbas Kamalvand | ||
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