| Keywords = Sport products | ||
| Number of Proceedings: 2 | ||
| 1 | Investigation of the Experience-based Interactive Strategy in Sport Products Branding | |
| Maryam Heydari*; Vahid Saatchian; Javad Gholamian | ||
| Show Article | ||
| 2 | The Priority of Factors Affecting on Decision-Making Style of Sport Products Buyers | |
| Ahmad Mahmoudi; Vali Alizadeh*; Javad Shahlayi Bagheri; Leyli Alizadeh | ||
| Show Article | ||
